Cultural Communication

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Cultural Communication

Cultural Communication

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11th September, 2019

Cultural Communication


Culture refers to social behaviors, characteristics, ideas and customary beliefs of particular people or group or society. It simply means a “way of life” of people in a group. Sociologists have established culture as a significant component in economic life. Culture can be categorized into different categories; referred to as levels of culture. They include, national culture, regional culture, organizational culture, team culture and individual culture. In this script, we will discuss briefly some of these levels.

Levels of Culture.

National Culture

This is type of culture can be defined as values possessed by the larger population within a country. Mostly they may include regional as well as political differences. However, these values can hardly be distinguished without comparison with other country’s culture, that is, national differences between the countries. National culture is considered to be what characteristic that is probably stable throughout the country over time, and therefore depict traditions of people in a country or nation [Liv09]. These values are expected to change slightly remain the same from one generation to another but overall values tend to remain the same regardless of generations and time.

Organizational Culture

This refers to the values of an organization that differentiate them from other organizations. This is in terms of their mode of production of their commodities, mode of delivery, marketing strategies, who they sell to, physical branding, etc. Organization cultures is also known as corporate culture. It reflects values, beliefs, practices, and basic assumptions. This is specific to the organization and makes it distinctive from its competitors as well as non-competitors. In an example, shoppers at Wal-Mart store and Target have different unique experiences despite both being top retail stores. This is indicated by the layout and workers’ behavior.

Individual Culture

This relate to personal or individual preferences to things mostly from individual experiences. Individual culture is mostly determined by various factors such as families, school, age mates, media and co-workers. Despite the fact that people share national culture, or similar organizational culture, individuals have different tastes or personal culture based on interests, attitudes or personal attributes. These differences may develop from the upbringing or learning and impacts an individual to a different person, for example, shaping ones managerial or leadership styles.

Language versus Culture

Language and culture point out to specific groups of people. Both are intertwined. Defining different groups of people is determined by their culture as well as language. Interacting with a different language means that you are interacting with a different culture. Cultural identity may be marked by language and one cannot understand people’s culture without learning its language directly.

While the language is learned, culture can only be transmitted from generation to another through language. Day Translations (2018) notes that, culture however, evolve and changes over time and so is the behavior. Values, assumptions, beliefs and behavioral conventions shared throughout the community make up the culture. Language is also helpful in pointing out objects that stand out prominently in different culture.

Barriers to Intercultural Communication

Language barrier

Language unlocks communication and it is the source that allows exchange of values and ideas between various groups. If the groups involved are cross cultural, language barrier will definitely result to a gap in the communication, therefore requiring the group to source other measures to cab this.

Cultural Relativism

Another barrier is denial of other people’s cultures and values for establishment of self-values. This feeling develop from superiority feeling of certain groups thereby despising other cultures [Ivy19]. Cultural relativism is conception imposed in people’s mind belonging to a certain culture that they are superior to other groups.


Culture provides bases from which different groups can be identified. The levels of culture indicate the various groups can be established and their importance and the need to recognize them. It should be important to note that levels of culture can be divided into subcultures and micro-cultures. It is distinctively clear that there is huge relationship between culture and language and the effect one factor has on the other.


Liv09: , (Livermore, 2009),

Ivy19: , (IvyPanda, 2019),

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